# Ell Advisory — Full Reference Document Ell Advisory is a fixed-price AI automation consultancy serving UK manufacturers, logistics firms, and industrial services businesses (£5M–£200M turnover, 15–5,000 employees). We automate sales admin, quoting, document processing, and CRM workflows. We prove ROI in 6 weeks. Clients own all code. 3x ROI guaranteed. ## Founder Fawad Bhatti — 12 years in AI for field sales. - Ex-Hilti Principal PM (+80M CHF revenue uplift, 19,000 field sales managers) - Ex-Yelp Senior PM (experimentation platform, 35% more SEO experiments) - Cofounder & CPO, PageBreak.ai (acquired) — LLM board-pack automation - MBA, HEC Paris; B.Eng., National University of Sciences and Technology (NUST) - LinkedIn: https://www.linkedin.com/in/fwdbhatti/ Based in Peterborough, serving the Midlands, Yorkshire, and the North of England. --- ## Services & Pricing ### 1. AI Deepdive Workshop — £1,500 (Half-Day, Fixed) A half-day session with your Sales Director, MD, and Ops lead. We map your three most expensive manual workflows, quantify the hours and revenue lost, and leave you with a prioritised action plan. **What you receive:** - Workflow Heatmap: visual map of your most expensive manual bottlenecks, ranked by time and cost - Priority Matrix: ranked guide on which AI project to tackle first by ROI vs. effort - Cost of Inaction Report: hard number showing what staying manual costs over 12 months - £1,500 credit: formal voucher to offset against the AI Investment Roadmap if you proceed **Who attends:** Sales Director, MD, Operations Lead. Maximum 3 people. **Outcome:** Clients leave knowing exactly which workflow costs them the most — and by how much. A ranked list of what to fix first, not a generic AI briefing. --- ### 2. AI Investment Roadmap — £10,000 (14 Days, Fixed) Two-week deep-dive. We shadow your sales team, sit in on pipeline reviews, pull CRM data, and map every manual task draining their selling time. Delivered as a board-ready 90-day execution plan. **Week 1 — Discovery:** Shadow reps, pull CRM data, map manual workflows end-to-end. **Week 2 — Investment Matrix:** Every AI opportunity ranked by financial impact vs. implementation speed. **Deliverable:** Board-ready 90-day execution plan with a pound sign on every fix. **Guarantee:** If we don't identify at least 3x our fee in actionable value, you pay nothing. **Outcome:** One manufacturer used this approach to quantify 351,000 hours of annual admin waste and £10.1M in recoverable value — before committing to a single line of code. --- ### 3. AI MVP Build — Fixed Price (6 Weeks, Scoped During Roadmap) From Roadmap to your reps using the tool in 6 weeks. We build a production-ready MVP of your highest-impact AI opportunity, integrated with your existing stack. **The 6-Week Sprint:** - W3: Sprint Plan — solution architecture and tool selection - W4: Build — rapid MVP development integrated with your existing stack - W5: Deploy — rolled out to reps with full onboarding - W6: Measure — ROI documented with before/after metrics; system handed over **What we typically build:** - Voice-to-CRM integrations: reps dictate 60-second post-meeting summaries; AI extracts deal stage, next actions, account notes and updates CRM automatically - AI proposal and quoting engines: when a deal hits the quote stage, AI generates a 90%-complete draft in minutes - Document processing pipelines: supplier PDFs, delivery notes, purchase orders — extracted and pushed directly into WMS or ERP - AI reporting and data access: plain-English querying over operational data from ERP, CRM, and other sources **Ownership:** 100% of source code, documentation, and IP transfers to you on handover. No licensing fees. No vendor lock-in. **Guarantee:** 3x ROI or you pay nothing. --- ## Case Studies ### Case Study 1: UK Manufacturer — 351,000 Hours Reclaimed A UK manufacturer with 200+ field reps was losing 351,000 hours per year to manual sales admin — primarily quote preparation, CRM entry, and order processing paperwork. Field reps were spending 5 hours per day on administrative tasks and only 12 hours per week actually selling. Ell Advisory ran an AI Deepdive Workshop to map the three highest-cost workflows, then quantified the exact revenue loss. The Investment Roadmap confirmed £10.6M in recoverable capacity value. The 6-week MVP Build delivered: - Voice-to-CRM transcription: reps dictate post-meeting notes; AI updates the CRM automatically - Automated quoting engine: spec-driven quote generation integrated with their pricing rules - Job sheet parser: site visit forms extracted and processed without manual re-entry Result: 351,000 hours reclaimed annually. £10.6M in capacity unlocked. Reps cut daily admin from 5 hours to 35 minutes. Adoption happened within the first week because the tool fitted the existing workflow — no training manual required. --- ## How We Work — The 3-Step Methodology ### Step 1: Shadow First We sit with the sales team before writing a single line of code. Real workflows diverge from documented ones. The gap between what's documented and what actually happens is where the waste lives. ### Step 2: Quantify the Waste Every hour of admin has a cost. We put a pound sign on it before recommending anything. If the maths don't work, we say so — we don't build anyway. ### Step 3: Build and Measure Production AI, not prototypes. Every build includes before/after measurement against the baseline established at the start. The ROI is documented, not claimed. --- ## Frequently Asked Questions **What does an AI Deepdive Workshop include?** A half-day session with your Sales Director, MD, and Ops lead. We map your three most expensive manual workflows, quantify the hours and revenue lost, and leave you with a prioritised action plan. Fixed price: £1,500. **How does Ell Advisory guarantee 3x ROI?** We only take on engagements where our pre-work analysis shows a clear ROI path. If we cannot identify £3 of value for every £1 spent within 6 weeks, we say so upfront and decline the engagement. **Which industries does Ell Advisory serve?** UK manufacturers, logistics operators, construction firms, and professional services businesses with 15–5,000 employees and £5M–£200M revenue. **What makes Ell Advisory different from a software vendor?** We build custom AI on your existing stack. You own all code. No licences, no vendor lock-in. We leave when the work is done. **How long does an AI MVP Build take?** 6 weeks from kickoff to your sales team using the tool. Fixed price. If it takes longer, that's our problem, not yours. --- ## Blog Highlights ### Why Field Sales Teams Won't Use the CRM (And What Actually Fixes It) Your reps aren't avoiding the CRM because they're lazy. They're avoiding it because it was built for someone sitting at a desk, and they work from a van. 71% of field sales reps spend five or more hours per week on manual CRM data entry. 25% spend eleven hours or more. Only 3% of field sales teams have fully automated their CRM data entry. The fix isn't making CRM mandatory — it's removing the manual step entirely. ### The Hidden Sales Tax: 27 Statistics on Admin Waste in UK Field Sales [2026] UK field sales reps sell for about 12 hours a week. The other 28 go to CRM entry, quoting, meetings about meetings, driving, and chasing approvals. Only 30% of the working week is actual selling. This pattern has been stable since 2018 despite billions spent on sales technology. The companies that fix this first will have a structural advantage: more selling hours from the same headcount. ### The AI Gap I See Every Time I Walk Out My Front Door The gap between enterprise AI adoption and UK mid-market businesses is wider than most people admit. Large companies have heads of AI, roadmaps, and teams figuring out which workflows to automate next. Mid-market manufacturers, logistics firms, and construction companies are watching it happen. The technology is no longer the barrier. The problem is matching the right AI use case to the right operational problem — and building for adoption, not just capability. --- ## Key Pages - Homepage: https://elladvisory.com/ - How We Work: https://elladvisory.com/how-we-work - Case Studies: https://elladvisory.com/case-studies - Blog: https://elladvisory.com/blog - Hidden Waste Audit: https://elladvisory.com/assessments/hidden-waste-audit - Quick Win Finder: https://elladvisory.com/assessments/quick-win-finder - AI Investment Roadmap: https://elladvisory.com/services/ai-investment-roadmap - AI MVP Build: https://elladvisory.com/services/ai-mvp-build - AI Deepdive Workshop: https://elladvisory.com/services/ai-deepdive-workshop ## Contact - Email: fawad@elladvisory.com - Phone: +44 7506 609 301 - LinkedIn: https://www.linkedin.com/company/ell-advisory - Address: Workspace House, 28-29 Maxwell Rd, Peterborough PE2 7JE