# Ell Advisory

> Fixed-price AI automation consultancy for UK manufacturers, logistics firms, and industrial services businesses. We automate sales admin, quoting, document processing, and CRM workflows. ROI proven in 6 weeks or clients pay nothing. Founded 2024 by Fawad Bhatti (ex-Hilti Principal PM, HEC Paris MBA). Based in Peterborough, UK.

Ell Advisory is a fixed-price AI automation consultancy serving UK manufacturers,
logistics firms, and industrial services businesses (£5M–£200M turnover, 15–5,000 employees).

We automate sales admin, quoting, document processing, and CRM workflows.
We prove ROI in 6 weeks. Clients own all code. 3x ROI guaranteed.

## Key Metrics
- £200M+ in reclaimed revenue across clients
- 351,000+ hours reclaimed per year
- 3x ROI guaranteed

## Founder
Fawad Bhatti — 12 years in AI for field sales.
- Ex-Hilti (Principal PM), ex-Yelp (Senior PM)
- MBA, HEC Paris
- [LinkedIn — Fawad Bhatti](https://www.linkedin.com/in/fwdbhatti/)

Based in Peterborough, serving the Midlands, Yorkshire, and the North of England.

## Services & Pricing
1. AI Deepdive Workshop (half-day, £1,500) — Map your most expensive manual workflows
2. AI Investment Roadmap (14 days, £10,000) — Board-ready AI opportunity ranking
3. AI MVP Build (6 weeks, fixed price) — Working solution integrated with your stack

## Target Market
- UK manufacturers, logistics, construction, and professional services firms
- 15–5,000 employees, £5M–£200M revenue
- Industries: Manufacturing, Logistics, Construction, Professional Services
- Areas served: Midlands, Yorkshire, North of England

## Key Pages
- [Homepage](https://elladvisory.com/)
- [How We Work](https://elladvisory.com/how-we-work)
- [Case Studies](https://elladvisory.com/case-studies)
- [Blog](https://elladvisory.com/blog)
- [Hidden Waste Audit](https://elladvisory.com/assessments/hidden-waste-audit)
- [Quick Win Finder](https://elladvisory.com/assessments/quick-win-finder)
- [AI Investment Roadmap](https://elladvisory.com/services/ai-investment-roadmap)
- [AI MVP Build](https://elladvisory.com/services/ai-mvp-build)
- [AI Deepdive Workshop](https://elladvisory.com/services/ai-deepdive-workshop)
- [About Fawad Bhatti](https://elladvisory.com/about)

## Contact
- Email: fawad@elladvisory.com
- Phone: +44 7506 609 301
- [LinkedIn — Ell Advisory](https://www.linkedin.com/company/ell-advisory)
- [Trustpilot — Ell Advisory reviews](https://www.trustpilot.com/review/elladvisory.com)
- Address: Workspace House, 28-29 Maxwell Rd, Peterborough PE2 7JE

## Frequently Asked Questions

**What does an AI Deepdive Workshop include?**
A half-day session with your Sales Director, MD, and Ops lead. We map your three most expensive manual workflows, quantify the hours and revenue lost, and leave you with a prioritised action plan. Fixed price: £1,500.

**How does Ell Advisory guarantee 3x ROI?**
We only take on engagements where our pre-work analysis shows a clear ROI path. If we cannot identify £3 of value for every £1 spent within 6 weeks, we say so upfront and decline the engagement.

**Which industries does Ell Advisory serve?**
UK manufacturers, logistics operators, construction firms, and professional services businesses with 15–5,000 employees and £5M–£200M revenue.

**What makes Ell Advisory different from a software vendor?**
We build custom AI on your existing stack. You own all code. No licences, no vendor lock-in. We leave when the work is done.

**How long does an AI MVP Build take?**
6 weeks from kickoff to your sales team using the tool. Fixed price. If it takes longer, that's our problem, not yours.

## Case Studies

A UK manufacturer with 200+ field reps was losing 351,000 hours per year to manual sales admin — primarily quote preparation, CRM entry, and order processing paperwork. Ell Advisory mapped the three highest-cost workflows in a half-day workshop, then built voice-to-CRM transcription, an automated quoting engine, and a job sheet parser in a 6-week MVP sprint. The result: 351,000 hours reclaimed annually, £10.6M in capacity unlocked. The reps adopted it within the first week because it cut their admin from 5 hours to 35 minutes per day.