If a decent customer stopped buying six months ago, how would you find out today?
Customers who used to order from you and have stopped, found in your own order history.
What they spent with you, so the first call you make is the one that matters most.
It keeps running. Every month, or more often if you need it, a one-page report shows the accounts that have just gone quiet, while a call is still an easy one to make. Plain English.
Two years is ideal, less still works. Pipedrive, HubSpot, Sage, an ERP export, or a spreadsheet someone keeps up to date.
A PCB manufacturer in Croydon. Fourteen months of orders in their system, nobody looking at them. The customers who had gone quiet added up to 31% of the revenue in that period.
A one-off list would have been out of date within a month. That is why this is a report that lands every month, or more often if you need it.
Two to three weeks from the day the data arrives.
Instead of hiring a sales analyst. ~£55–60k a year, loaded, before recruitment time, ramp-up, or the risk they leave and take the knowledge with them.
Move the sliders. Example figures, and you are guessing, which is the point.
Not all of it is recoverable. Some of those customers were always going to be one offs.
Fifteen minutes, no slides. We work out whether your order history can answer this, and I tell you on the call if it cannot.
After we talk, send as much order history as you have, two years is ideal. Any format, nothing installed. Within two working days you get one page: the ten accounts that ordered last year and have not this year, and what they were worth. Then we decide together whether the full build is worth £2,000.
I have spent twelve years building sales and data products, most of it for field teams. I co-founded PageBreak.ai, AI-native board management. You get me on the work, not an account manager.