Your best sales reps are leaving £945K on the table every year
We find exactly where your sales capacity is throttled. Then we build the systems to do the heavy lifting, and we back it with a commercial guarantee.
Faster quotes, more accurate forecast, & smoother (field to factory) handoffs.
From "we need AI" to a board-ready gameplan
in < 14 days
We work exclusively with UK mid-market manufacturers, logistics firms, and industrial services businesses. Our focus is the operational bottlenecks quietly throttling your sales capacity: slow quoting, CRM black holes, and field-to-factory handoffs that die in someone’s inbox. Systems built for the factory floor, not slide decks.
MAP
14-Day Roadmap
Ell Advisory's Map phase is a 14-day diagnostic for UK mid-market sales operations. We shadow your field team, interview reps, and audit CRM data to surface the three highest-cost manual workflows. Each one is priced in annualised waste and ranked by financial impact versus time-to-build. Fixed fee £10,000. If we can't find 3× our fee in recoverable waste, you pay nothing.
Learn more →BUILD
6-Week Proof of Life
The Build phase delivers a working AI system in 6 weeks, integrated with your existing CRM, ERP, and quoting tools (Salesforce, SAP, Dynamics, or equivalents). Typical builds: voice-to-CRM transcription, AI proposal drafting, or document extraction pipelines. Every engagement includes before/after ROI measurement. Clients in manufacturing and logistics have reclaimed 351,000+ hours per year and £10.6M in capacity.
Learn more →SCALE
Full Rollout
Once the MVP hits its ROI target, Ell Advisory scales it across the wider business — additional regions, teams, and use cases. Clients own all code, data, and infrastructure: no licences, no vendor lock-in. Past rollouts have scaled from pilot to 4,500+ sales reps across 30+ markets within 12 months, with a 90th-percentile NPS from end-users.
Where those hours go.
And what we've built to win them back.
01 / Quoting
Deals walk because quotes take too long.
Automated Spec Extraction
Instead of a rep manually reading a client's 50-page technical PDF, an AI agent reads the document, extracts the key variables — materials, dimensions, pressure ratings — and populates your pricing spreadsheet or ERP automatically.
Technical Logic Guardrails
We embed your senior engineers' hidden logic into a custom query interface. Reps ask "Can we build a X-sized valve for a Y-environment?" and the system checks your historical engineering data to give a Yes / No / Check with Engineering answer instantly.
Real-Time Competitive Pricing
The system scans your raw material costs from your ERP and competitor public pricing to suggest the optimal win-rate price for each quote — ensuring you're not undercutting your margin or losing the deal on price.
Trusted by operations teams at:
The numbers from the floor.
What we’ve delivered so far:
£0M+
Delivered for Clients
0+
Hours Reclaimed Per Year
0x
ROI Guaranteed or You Pay £0
We don’t just build expensive toys.
We map exactly why you need it, and we own the commercial outcome.
WE EMBED
Boots on the Ground, No Off-the-Shelf Waffle
We shadow your team, interview your reps, and map your real workflow.
THE GUARANTEE
Skin in the Game: The 3x ROI Guarantee
We put our fee at risk because we know what we’ll find.
TRACK RECORD
12+ Years of Track Record (Not Just AI Hype)
12+ years delivering operational change in manufacturing, logistics, and industrial services.
UK-FOCUSED
UK-Based, UK-Focused
British business built for British SMEs.
The AI Deep Dive Workshop
Half a day with your leadership team. You leave with 2–3 specific, costed opportunities — not just a generic AI strategy deck. We show your team where time is disappearing, run a live demo, and map the opportunities worth going after first.
Commercial AI Reality
How SMEs are implementing AI
AI in Practice
Live demo of AI workflows
Identify Workflows
Deep dive into focus areas
Impact Map
Impact vs effort matrix
£1,500 · Fixed · 100% credited if you proceed to Roadmap
Book a Free 15-Minute Discovery Call