31%
of revenue sat with customers who had quietly stopped ordering
That money is at risk. Some of those customers come back on their own and some never will. The report shows who to ring first.
Rush PCB · UK circuit board manufacturer
31% of revenue sat with customers who had quietly stopped ordering.
Nobody in the business had guessed anywhere near it. A report now finds those customers for them, regularly.
The situation
Rush PCB build printed circuit boards for engineering teams, mostly prototypes and small runs. Orders come in through an online quote tool and over the phone. The owner knew his numbers and the business was healthy. Nobody could see which customers had quietly stopped coming back.
What I built
A report on their own quote and order data. It checks each customer against how often they usually order and lists the ones going quiet, biggest first, while a call can still win them back. I install nothing in their systems, and nobody on their team logs anything for it.
What the numbers mean
2 in 3
customers ordered once and never came back
Most of them never heard from anyone after that first order.
Why it keeps running. Most repeat customers reorder within a month or two. After that the easy call has gone, and a month-old list has lost its best names.
Shares of the period measured. I claim no revenue outcome. Rush PCB quote and order data, fourteen months to June 2026.
“I was genuinely impressed by the level of detail you went into, and the explainer videos were extremely helpful in understanding both the findings and the reasoning behind the recommendations.”
Dylan Fernandes, Rush PCBEvery figure here comes from data Rush PCB already had.