2020 to 2021, 2023 to 2026 · Hilti
I built Hilti’s machine-learning system, then led AI for the sales team: meeting prep for 9,000 area managers, a self-service reporting tool, and data products across 68 countries.
Peterborough
Fawad Bhatti.
I build fixed-price sales reports for UK businesses with field sales teams, from the CRM and order history they already have. You deal with me, nobody else.
What I do
I show you what your sales team did and who stopped buying.
Ask most sales directors what the reps did last week, or which good customer has gone quiet, and they can’t say. The answer is sitting in their own CRM.
I answer that in two weeks, for £2,000 fixed, with the Monday report or the quiet-customers list. The Rush PCB case shows one. Once the numbers work, I add AI on top.
Where I learned it
Twelve years building sales and data products.
2025 · PageBreak.ai
I co-founded PageBreak.ai, a board-pack software company, as CPO. We used AI to cut board-pack build time by 90%.
2021 to 2023 · Yelp and KidsLoop
I ran Yelp’s experimentation tool, and AI products for adaptive learning across 1.2M learners at KidsLoop.
I studied electrical engineering at NUST, and I took an MBA at HEC Paris.
How I work
Three habits.
- 01
I read what you have first.
How the team really works is rarely how it’s written down. I look at your CRM and orders before I suggest anything.
- 02
I put a number on it.
I put a price on each problem I find, so you can see which one is worth fixing first.
- 03
I build it and measure it.
I build things the team uses every week, and measure them against the numbers we agree at the start.
The method
What I learned at Hilti, at your size.
At Hilti the sales team was too big to eyeball, so we counted. I do the same counting for firms your size, for a fraction of what it cost there.