Fawad Bhatti.
12+ Years Building AI for Field Sales Teams.
I’ve spent a career solving one problem: field sales teams doing admin work that should have been automated years ago. I now embed inside UK mid-market businesses as a fractional AI lead — map the real workflows, put a number on the waste, and build AI solutions that eliminate it.
The Problem I Keep Seeing.
Most mid-market companies share the same invisible problem: coordination overhead nobody tracks. Field reps managing pipeline in WhatsApp. Quoting processes that depend on one person’s memory. Three teams chasing the same information across email, spreadsheets, and a CRM nobody trusts.
I saw this first at Hilti — a 9,000-manager field sales organisation where meeting prep alone consumed hours of productive selling time per week. We fixed it by building AI systems that pull customer insights and surface next-best actions automatically. Pipeline grew 30%. Prep time dropped 30%.
The same patterns show up in every £15M–£80M manufacturer or logistics firm I’ve worked with since. The tools have changed. The problem hasn’t. Ell Advisory exists to close that gap — with production AI builds, not slide decks.
Proof Points
At Hilti, built AI infrastructure serving 19,000 sales managers across 30+ markets — product recommendations, churn prediction, and CRM automation deployed in 68 countries.
Launched a Self-Service Intelligence portal at Hilti using AI Agents and Power BI — reclaiming 300+ annual FTE hours for the Data Science team and scaling to 180+ users in under a year.
As Cofounder & CPO of PageBreak.ai (now part of BoardPro), reduced board-pack build time from 2 weeks to 1 day using production LLM pipelines with RAG, evaluation, and guardrails.
At Ell Advisory, led an end-to-end engagement for a UK manufacturer with 200+ field reps — voice-to-CRM, automated quoting, and job sheet parsing. £10.6M in capacity unlocked, ROI proven in 6 weeks.
Where the Experience Comes From.
Jan 2024 – Present
Founder & Fractional AI Lead
Ell Advisory
Embedded AI lead for UK manufacturers, logistics, and construction firms. Map real workflows, quantify the hidden waste, build AI solutions that eliminate it. Fixed-price engagements with before/after ROI measurement.
Oct 2023 – Mar 2026
Principal Product Manager · Contract
Hilti AG
Built AI infrastructure for sales effectiveness across three workstreams: AI-driven Meeting Prep (+20% customer visits, +30% pipeline growth for 9,000 managers), Self-Service Intelligence Portal (3 weeks → 30 min decision latency), and Data Products for Conversational Commerce deployed in 68 countries.
Jan – Oct 2025
Cofounder & CPO · Acquired by BoardPro
PageBreak.ai
Built an AI-native board management platform. Automated board-pack creation using RAG + evaluation + guardrails. Reduced build time by 90% and director prep from 3 hrs to 45 min. Scaled to 70+ customer boards with <2% error rate in regulated industries.
Jun 2022 – Oct 2023
Senior Product Manager
Yelp
PM for Yelp's Bunsen experimentation platform. Enabled teams to run 35% more SEO experiments by simplifying setup, launch, and analysis. Reduced product decisioning time by 18% through automated post-experiment analysis.
Dec 2021 – May 2022
Senior Product Manager, Data & AI
KidsLoop (EdTech)
Led AI products for adaptive learning across 1.2M+ learners. Shipped a personalisation API for homework recommendations. Structured the new Data Products division and defined 5 new AI products through customer discovery.
Jan 2020 – Dec 2021
Product Owner, ML & Data Science
Hilti AG
Built the ML platform that scaled Hilti's AI 5×. Deployed 20 data science projects across 68 countries covering product recommendations, churn prediction, and cross-sell. Generated 16M CHF in 2020, growing to 80M CHF by Q3 2021.
How I Approach Every Engagement.
The same method I used at Hilti, adapted for UK mid-market field sales teams.
Shadow First
I sit with the sales team before I write a single line of code. Real workflows diverge from documented ones. The gap between is where the waste lives.
Quantify the Waste
Every hour of admin has a cost. I put a number on it before recommending anything. If the maths don’t work, I’ll tell you — not build anyway.
Build and Measure
Production AI, not prototypes. Every build includes before/after measurement against the baseline established at the start. The ROI is documented, not claimed.
Education
MBA
HEC Paris
Strategy & Finance · 2018–2020
Thesis: Market dynamics of a data trading platform. Advanced leadership programme with the French Military (Saint-Cyr).
B.Eng.
National University of Sciences & Technology (NUST)
Electrical Engineering · Embedded Systems
Rector’s Distinguished High Achiever. Thesis: bioinformatic analysis of human biomechanics in tremor movement.
Want to Talk About Your Sales Team?
I’ll ask three questions and tell you within 5 minutes whether the problem I fix exists in your business. No pitch. No obligation.
“Relentlessly high productivity describes Fawad best. He has a laser-focus on delivery and is very comfortable challenging whatever isn't working.”