ELL ADVISORY
Our Process & Approach

No Strategy Decks. No Retainers. Your Sales Team Using It in 6 Weeks.

Three fixed-price engagements. One clear journey. Your reps use everything we build from day one.

Book a Free 15-Min CallSee what we build →

Fawad will ask three questions about your sales team and tell you within 5 minutes whether this problem exists in your business.

How We Work

From a half-day workshop to a working AI solution. One clear journey, no guesswork.

Phase 1 | Investment RoadmapPhase 2 | MVP Build Sprint
W1Discovery
W2Opportunity Mapping
Roadmap Delivered
W3Solution Design
W4Build
W5Deploy
W6Measure
Impact Delivered

What We Offer

Three ways to work with us. Start with a workshop to explore, or jump straight in.

Start Here
HALF DAY
IMPACT MAP

00

AI Deep Dive Workshop

Half-Day Workshop for Sales & Ops Leadership

£1,500 · Fixed Price · 100% credited if you proceed to Roadmap

A pragmatic, business-led session for your Sales Director, MD, and Ops lead. We map where your sales team is losing time, then hunt down the workflows worth automating.

Deliverable

Commercial AI Reality, AI in Practice demo, Workflow Identification workshop, Impact Map.

Outcome

Leave with 2–3 prioritised AI targets and a clear next step.

FOR EXISTING CLIENTS
Prod
APILLMDB

03

THE SCALE & IMPACT

Production & Handover

We take your proven MVP to production-grade. Full integration with your stack, team onboarding, and handover. You own everything.

Deliverable

A production-grade deployment of your proven MVP. We handle onboarding, training, and integration — working alongside your developers or third-party vendor to ensure a seamless, scalable solution.

Outcome

You own everything. The IP, the code, and the process. We measure the final ROI & ensure your team is self-sufficient.

Existing clients

What Clients Leave With

Concrete outcomes at each stage, not vague deliverables.

AI Deep Dive Workshop

One clear priority

Clients leave the Workshop knowing exactly which workflow costs them the most — and by how much. No ambiguity. A ranked list of what to fix first.

AI Investment Roadmap

£ sign on every fix

A global manufacturer used our Roadmap approach to quantify 351,000 hours of annual admin waste — before committing a single line of code. The number made the decision obvious.

AI MVP Build

Reps using it in week one

One manufacturer’s field reps cut daily admin from 5 hours to 35 minutes within their first week on the tool. Adoption was immediate because the system fitted the workflow, not the other way around.

“Relentlessly high productivity describes Fawad best. He has a laser-focus on delivery and is very comfortable challenging whatever isn't working.”

— Miguel Patrício, Analytics & ML Leader

Why We're Different

We don't sell strategy decks. We build working solutions, prove the value, and only charge when we deliver.

YOUR PROBLEM FIRST

We Start With What's Costing You

No preferred tool. No pre-built framework. Every engagement begins by understanding your actual operational bottlenecks, then mapping the fastest path to measurable value.

2 + 6weeks to Roadmap + Proof

A WORKING PRODUCT

A Working Product, Not a Report

Every engagement ends with something real: a live solution integrated with your stack, measurable before/after results, and code you own.

Working MVPnot a PDF

FEES TIED TO OUTCOMES

If We Don't Find Value, You Don't Pay

Fixed-price engagements with a risk reversal guarantee. If we don't identify at least 3x our fee in actionable value, you pay nothing. The risk sits with us.

Fixed-PriceHard £ figures, not assumptions
Book a Free 15-Min Call

Fawad will ask three questions about your sales team and tell you within 5 minutes whether this problem exists in your business. No pitch. No obligation.

Frequently Asked Questions

Everything you need to know before booking a call.

Straight answers on process, pricing, ownership, and what happens if things don’t work.

What is Ell Advisory's process for delivering an AI project?

Map, Build, Scale. The Map is a 14-day diagnostic where we shadow your field sales team, interview reps, and dig through your CRM data to find the three most expensive manual workflows. We price each one in annualised waste. The Build is a 6-week sprint that turns the highest-value opportunity into a working AI system, integrated with the tools you already use. Scale rolls the proven system out wider once the ROI target is hit.

How long does a typical Ell Advisory engagement take?

Eight weeks from kickoff to production. Two weeks for the Map, six for the Build. Scale runs ongoing if you want to expand the solution across more teams or use cases. If you're not ready for a full engagement, the £1,500 half-day AI Deep Dive Workshop is a lower-commitment way in — we run it with your Sales Director, MD, and Ops lead and leave you with two or three costed opportunities.

What is the 3× ROI guarantee?

The Map costs £10,000 fixed. If we can't surface at least £30,000 of recoverable waste per year inside your sales operation by day 14, you pay nothing. We put that in writing before work starts. The reason we can offer it is that the scoping call before the engagement confirms the problem is real. If we don't think it is, we don't take the work on.

Who owns the code and data after an engagement?

You do. All of it — the code, the data, the models, the infrastructure. No licences, no retainers, no vendor lock-in. Builds run inside your own Azure, AWS, or on-prem environment, so nothing leaves your firewall. If you want to hand maintenance to your internal team or a different vendor after we deliver, you can. The full repo and documentation get handed over when Scale ends.

Do you need to replace your CRM or ERP to work with us?

No. We build on top of what you already run — Salesforce, HubSpot, Dynamics, SAP, Microsoft Fabric, whatever it is. Typical builds: voice-to-CRM transcription, AI-drafted proposals pulled from your product catalogue, document extraction pipelines that feed your ERP. The AI shows up inside workflows your team already uses. No rip-and-replace, no change management programme, no new app for the reps to learn.

How does Ell Advisory measure ROI on an AI engagement?

Every Build starts with a baseline measured during the Map — hours per task, error rate, cycle time, revenue per rep, whatever the relevant metric is. Six weeks later we measure the same thing again and write it up as a Comparative Value Report. Past engagements have documented 351,000 hours reclaimed per year, £10.6M in capacity unlocked, meeting prep time cut by 85%, and a 43% sales uplift in a controlled pilot against a control group.

Who delivers the work?

Fawad Bhatti leads every engagement. 12+ years building AI for field sales. Previously Principal PM at Hilti, where he built AI infrastructure serving 19,000 sales managers across 68 countries and drove +80M CHF in revenue uplift. Before that, cofounder and CPO of PageBreak.ai (acquired by BoardPro) and Senior PM at Yelp. MBA from HEC Paris. For Build delivery he works with a small network of senior AI engineers and your own IT, data, and sales teams.

What kinds of companies does Ell Advisory work with?

UK mid-market manufacturers, logistics firms, construction companies, and industrial services businesses. Usually somewhere between £5M and £200M turnover. The pattern we see repeatedly: a field sales team with complex quoting, a CRM that nobody updates properly, and invisible admin waste in quotes, job sheets, and the handoff between field and factory. We're based in Peterborough and serve clients across the Midlands, Yorkshire, and the North.

What happens if an AI build doesn't hit its ROI target?

Every Build has an ROI target agreed during the Map and measured at 6 weeks. If the system misses the target but is close, we keep iterating at no extra cost until it hits. If the underlying problem turns out not to be solvable with AI in a way that makes commercial sense — rare, because the Map is designed to filter those cases out — we document what we learned and the engagement closes. You keep the code either way.

Can Ell Advisory work on-site or is everything remote?

Both, but the Map needs boots on the ground — 3–5 days minimum. Remote-only diagnosis misses the workflows that live in WhatsApp threads, handwritten notes, and spreadsheets nobody has admin access to, which is exactly where most of the waste hides. The Build is mostly remote with weekly site check-ins. Clients in the Midlands, Yorkshire, and the North get on-site visits as standard. Further afield we agree travel up front.

Your First AI Win Could Be Live in 8 Weeks

Fawad will ask three questions about your sales team and tell you within 5 minutes whether this problem exists in your business. No pitch. No obligation.

Book a Free 15-Min Call