We don’t sell software.
We sell throughput.
Every system on this page has been built for a company like yours. We act as Digital Plumbing between your existing tools — no ripping and replacing, no new apps for your team to learn. Here’s what we fix, how we fix it, and what it costs you to leave it running.
All 12 systems, mapped by impact and speed.
Hover over any bubble to see what it is. Top-right is where we usually start — high revenue impact, fast to build and prove.
01 — The Quoting Bottleneck
Deals walk because quotes take too long.
Bespoke quotes take 3+ days. By the time yours arrives, the deal has cooled.
The Manual Way
Rep chases engineering for spec + pricing. 3–5 days of email chains.
The Ell Advisory Way
60-second draft quote generated from live ERP data and product logic.
3 days → 60 seconds
Typical result
Three levels of fix — from quick win to full transformation
Automated Spec Extraction
Instead of a rep manually reading a client's 50-page technical PDF, an AI agent reads the document, extracts the key variables — materials, dimensions, pressure ratings — and populates your pricing spreadsheet or ERP automatically.
Digital Plumbing: we connect your incoming PDF to your existing pricing data. No new software for the team.
Technical Logic Guardrails
We embed your senior engineers' hidden logic into a custom query interface. Reps ask "Can we build a X-sized valve for a Y-environment?" and the system checks your historical engineering data to give a Yes / No / Check with Engineering answer instantly.
Your best engineers' knowledge, available 24/7 without the phone call.
Real-Time Competitive Pricing
The system scans your raw material costs from your ERP and competitor public pricing to suggest the optimal win-rate price for each quote — ensuring you're not undercutting your margin or losing the deal on price.
Live data pulled from your existing ERP. No third-party tools, no data leaving your firewall.
02 — The CRM Graveyard
Your CRM is empty because reps hate typing.
Pipeline data is entered from memory on Friday afternoons — if it's entered at all.
The Manual Way
4+ hours a week on 'Friday admin'. CRM reflects what reps remember, not what happened.
The Ell Advisory Way
Rep dictates a 2-minute voice note after a meeting. CRM updates automatically.
4 hrs/week → 0
Typical result
Three levels of fix — from quick win to full transformation
Voice-to-CRM (The Invisible UI)
The rep leaves a meeting and dictates a 2-minute voice note while driving. The AI extracts the action items, updates the deal stage in Salesforce, and schedules the follow-up. Zero typing required.
Invisible UI: the interface lives in their pocket, not a new app. Rep behaviour doesn't change — just the outcome.
The Pre-Visit Briefing
Before every meeting, the system scans the last 2 years of invoices, service tickets, and emails for that client. It sends the rep a WhatsApp summary: 'Last ordered X in May; had a shipping delay in June; mention the new Y product line.'
Data Archaeology: we surface 10 years of history in 30 seconds so prep time disappears.
Automated Pipeline Hygiene
An AI agent walks your CRM every night. It flags deals that have stalled, identifies missing contact info, and alerts the Sales Director to specific risks — 'This client usually orders every 3 months; they're now 2 weeks overdue.'
Your Sales Director gets a Monday morning brief based on what's actually happening, not what reps reported.
03 — Field-to-Factory Disconnect
Sales promises X. Factory builds Y.
The non-standard spec, the adjusted delivery window — it dies in WhatsApp before it reaches the ERP.
The Manual Way
Handoff details live in notebooks and WhatsApp chains. Production builds to standard spec.
The Ell Advisory Way
Automated, structured job brief lands in the ERP the moment a deal closes.
Hours of rework → zero
Typical result
Three levels of fix — from quick win to full transformation
The Order Auditor
The system compares the signed quote with the production order in the ERP. If the rep promised a specific lead time or material that the factory can't fulfil, it flags the conflict before the job hits the floor.
Digital Plumbing between your CRM and ERP — the check that currently happens in a phone call happens automatically.
Intelligent Handoff Summaries
Instead of a messy email chain, the system synthesises all sales notes, site photos, and technical specs into a structured Job Brief for the production manager — everything they need without a 30-minute call to the rep.
Rep forwards notes, photos, or voice memos. A production-ready brief is generated in minutes.
Customer Milestone Updates
The system monitors production stages and automatically texts the customer (and the rep) when the order moves from In Production to Quality Check — eliminating 'Where's my order?' calls before they happen.
Connected to your production milestones. Outbound messages sent without any manual intervention.
04 — The Premium Admin Tax
You're paying £60K experts to do £12/hr work.
Technical staff spending 5–10 hours a week on reports, inbox triage, and meeting prep.
The Manual Way
Site survey done, then 3 hours writing up the report from memory and photos.
The Ell Advisory Way
AI drafts the 10-page report from photos and notes. Rep reviews and signs off in minutes.
5–10 hrs/week → under 30 minutes
Typical result
Three levels of fix — from quick win to full transformation
Report Generation
For technical sales and site surveys, the rep takes photos and dictates notes on-site. The system drafts the full Site Assessment Report in your company's brand voice, ready for review and sign-off in minutes instead of hours.
Photos + voice notes in → branded, structured report out. No blank page, no formatting, no memory tax.
Email Triage
An AI layer sits on the rep's inbox and categorises incoming mail: Low Value / Tracking Update vs High Value / Quote Request. It drafts replies for the routine stuff so the rep only has to hit Send.
Invisible UI: lives in their existing email client. No new tool to learn.
Meeting Orchestrator
The system coordinates between the sales rep, the client, and the technical specialist's calendars to find site-visit slots — accounting for drive times and historical meeting lengths. No back-and-forth scheduling.
Connects to calendars and maps. The rep asks for a meeting; the system handles the logistics.
The factory floor bleeds capacity too.
These aren't sales problems — they're operational ones. But the same Digital Plumbing approach applies. We've fixed these across manufacturing, logistics, and industrial services.
Supply Chain
Your Team Is Re-Typing PDFs
Est. £70K/yr wasted
Staff re-key every inbound delivery note by hand
PDFs read automatically — data goes straight to WMS
Logistics teams manually re-typing supplier PDFs and delivery notes into the warehouse system. We deploy document extraction that reads inbound PDFs and pushes data directly into your WMS.
Inventory Management
Stock Levels Are a Gut Feel
Est. £200K/yr gamble
One person's spreadsheet drives £200K+ of stock decisions
Predictive model draws on sales history, seasonality, and lead times
Demand forecasting relies on spreadsheets and one person's intuition. We build a predictive model that synthesises your sales data, seasonal patterns, and supplier lead times.
Data Consolidation
Month-End Takes a Week
Est. £45K/yr drain
CFO manually merges 4 CSV exports every month-end
Single live dashboard — data pulls automatically
Your CFO builds reports from 4 different CSV exports. We automate the pull, clean, and merge into a single real-time dashboard.
Production Downtime
You Fix Machines After They Break
Est. £150K/yr downtime
Machines fail on the production floor — reactive response only
Early warning flags from telemetry data before failure occurs
Maintenance is reactive despite having machine telemetry data. We train a lightweight model on your historical data to flag the signs that precede equipment failure.
Know Which One Fits Your Business
Fawad will ask three questions about your sales team and tell you within 5 minutes which of these problems is costing you the most. No pitch. No obligation.